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Senior Manager - Segment Development

Apply now Job no: 53693305
Brand: Australia Post
Categories: Sales & Marketing
Work type: Permanent Full Time
State: VIC
Location: Melbourne

You might think you know us, but we’re transforming.  

In this rapidly evolving commercial landscape, we’re changing too. In the Community & Consumer department, we’ve embraced the rise of digital and integrated the customer into everything we do – from the design of our strategies through to the execution of our day to day activities.

And we’re only getting started. 

The Community & Consumer team has end to end accountability for identifying, anticipating and satisfying customer and community requirements – from market research, marketing strategies, to brand positioning and growth opportunities. We also strategically oversee consumer and business campaigns, advertising, , promotional activities and understanding and influencing community and public relationships.

We’re on the lookout for innovative people to join our team. Backed by all the resources Australia Post provides, the opportunity to innovate and push boundaries to improve services for all Australians is ready and waiting.

What does the role involve?

The Senior Manager role focuses on our largest value business customers.  It will be critical  in developing the enterprise segment strategy by defining, identifying and sizing customer opportunities and creating compelling propositions. This position will develop the Marketing strategy and sales support model for determined categories or sub-segments along with marketing briefs where necessary.

The focus of this role will be to establish deep segment understanding and provide thought leadership and direction for business functions to deliver solutions and experiences for customers. This role will also build compelling CVPs to support product, marketing and channel teams. This role will work closely with senior leaders across the organisation, in particular with the sales teams, product & innovation and Post Office Network teams in order to understand and influence roadmaps.

What are the key responsibilities?

  • Actively monitor category/ sub-segment market, competition and customer insights
  • Define segment needs, where to play, how to win and size of prize
  • Lead collaborative process to design desirable and viable category value propositions and experiences across all channels
  • Rapidly test and iterate
  • Align marketing, product and channel priorities to deliver
  • Draw upon or brief research and analytics in order to obtain insights to underpin decision making for the category

What are we looking for?

  • Previous experience in product development, marketing strategy or business strategy
  • Ability to influence senior leaders across the organisation in execution of a solid growth oriented strategy
  • Strong track record of successfully implementing significant change within large organisations
  • Deep experience in managing high quality execution of product or marketing change and transformation
  • Strong analytical bias preferably with significant customer insights experience
  • Experience in driving customer-centric culture change
  • Capability to drive an agile, customer-centric way of working within the team and across the business
  • Experience managing and aligning internal and external stakeholders through the change experience

We believe investing in our people is good business.  

That’s why we have team dedicated to career coaching and support for our employees. And we know that your life outside of work matters. So while we work hard, we also have a culture that promotes a genuine work/life balance. ​  

Together, our differences make us stronger. ​  

With a reach across Australia and beyond, we’re building a workforce that’s as diverse as the communities we serve. Learn more about how we're supporting inclusion at Australia Post - https://mypo.st/Diversity If you require adjustments at any stage of the recruitment process, please reach out to the Talent Acquisition Diversity Team at inclusivecareers@auspost.com.au.   

Australia Post welcomes applications from Aboriginal and/or Torres Strait Islanders. Check out this short video https://mypo.st/WelcomeToCountry to find out how we acknowledge and pay our respects to the Traditional Custodians of the land we operate on.    

Ready to join the transformation of Australia Post? ​  

Click apply now, to help shape our tomorrow.  ​  


Advertised: AUS Eastern Standard Time
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