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B2B Content Manager

Apply now Job no: 53709414
Brand: Australia Post
Categories: Sales & Marketing
Work type: Permanent Full Time
State: VIC
Location: Melbourne

You might think you know us, but we’re transforming.  

In this rapidly evolving commercial landscape, we’re changing too. In the Community & Consumer department, we’ve embraced the rise of digital and integrated the customer into everything we do – from the design of our strategies through to the execution of our day to day activities.

And we’re only getting started. 

The Community & Consumer team has end to end accountability for identifying, anticipating and satisfying customer and community requirements – from market research, marketing planning to brand positioning and product placement. We’re also strategically overseeing advertising, promotional activities and understanding and influencing community and public relationships.

We’re on the lookout for innovative people to join our team. Working within a start-up culture that’s backed by all the resources Australia Post provides, the opportunity to innovate and push boundaries to improve services for all Australians is ready and waiting.

What does the role involve?

The B2B Content Manager will be accountable for the content delivery process from ideation, to creation, to engagement reporting. Explore and execute multiple ways to surface content, from video to written content, to gamification to infographics. Manage a range of internal and external stakeholders to ensure content meets business objectives. Utilise creative expertise to deliver product and business information that engages readers and drives outcomes. Demonstrate an expert understanding of writing for digital platforms, including blog and eDM content.

This role will deliver cut-through, on brand, fit for purpose content across a range of owned and paid communications channels including eNews, paid and organic social, the Business Blog, sales enablement platform and content partnerships.   

This position will suit a creative content expert who has a passion for storytelling and expertise in connecting with audiences across multiple digital platforms.

What are the key responsibilities?

  • Develop and execute robust content program strategies supported by clear, measurable data to deliver effective, relevant, and quantifiable outcomes
  • Use industry best practice to both delight and inform AP B2B target audiences
  • Adopt a customer centric approach to all customer facing comms
  • Project manage content led programs to ensure they meet strategic objectives, go to market timelines and stakeholder approvals
  • Jump in and help with all aspects of content development and management when required

What are we looking for?

  • Expertise in creating digital content and SEO optimisation
  • Demonstrated understanding and experience on Social media platforms
  • Expertise in writing for a range of B2B audiences
  • Ability to develop and execute content strategy in complex business environments
  • Use data driven insights to shape and socialise content outcomes

We believe investing in our people is good business.  

That’s why we have team dedicated to career coaching and support for our employees. And we know that your life outside of work matters. So while we work hard, we also have a culture that promotes a genuine work/life balance. ​  

Together, our differences make us stronger. ​  

With a reach across Australia and beyond, we’re building a workforce that’s as diverse as the communities we serve. Learn more about how we're supporting inclusion at Australia Post - https://mypo.st/Diversity If you require adjustments at any stage of the recruitment process, please reach out to the Talent Acquisition Diversity Team at inclusivecareers@auspost.com.au.   

Australia Post welcomes applications from Aboriginal and/or Torres Strait Islanders. Check out this short video https://mypo.st/WelcomeToCountry to find out how we acknowledge and pay our respects to the Traditional Custodians of the land we operate on.    

Ready to join the transformation of Australia Post?​  

Click apply now, to help shape our tomorrow.  ​  


Advertised: AUS Eastern Daylight Time
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