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Senior Manager, Customer Marketing & Analytics

Apply now Work type: Permanent Full Time
Location: VIC - Metro
Categories: Sales & Marketing

It’s an exciting time to be at Australia Post. As the world rapidly changes, we’ve had to change too – to ensure our future is even greater than our past. Be part of an iconic and dynamic organisation that touches the lives of every Australian.

What it’s like to work here:

For you, it means you'll do great work, learn from the best and develop a career within a robust and well-invested but empowering and creative environment. We all work hard – we're working on major challenges, after all – but we also recognise that you have a life outside of the office, so we provide flexible conditions that enable you to grow whilst enjoying genuine work life balance.

What does the role involve?

The Customer Insights Analytics team in the Chief Marketing Office is responsible for building and generating robust, data led, customer, segment and market insights that help inform marketing strategies, campaigns and Segment Development plans.

The Senior Manager, Customer Marketing & Analytics will lead the Analytics team within Customer Insights with accountability for analysis of current and potential customers – their interactions with Australia Post and their behaviours – with the end goal to find and drive new customer and market opportunities for Australia Post. Key to this will be the ability to leverage data sets across the Australia Post business and add other data sources such as ABS, research or purchased data sets to create robust analytical insights.

  • Lead a team of analysts to establish and monitor the levers that drive customer growth and identify key inputs for marketing, segment strategies and sales leads
  • Work closely with the Segment Development team to support customer segmentation and provide valuable insights that guide segment strategy
  • Provide input into segment marketing strategy and marketing planning forums
  • Maintain key marketing data assets such as the GCP space. Included is the support of key assets such as NPS data augmentation e.g. research data mixed with external and internal sources
  • Manage Marketing technology stacks (automation, AdServers, etc)
  • Lead marketing performance measurement for the enterprise
  • Provide ad-hoc data & analytical insights as required by the CMO. Examples include audience profiling, buying habits, profitable customer groups, marketing targets, etc  

What we’re looking for:

The Senior Analytics Manager calls for someone with extensive experience in an analytics or insights role within a large corporate environment, with demonstrated ability to manage multiple projects and adapt and respond quickly to changing circumstance. v

  • 10+ years’ experience in an analytics or insights role within a large corporate and/or agency.
  • Ability to adapt and respond quickly in a changing environment.
  • Experienced in use of scheduling software programs and development of reports.
  • Strong attention to detail.
  • Ability to manage multiple detailed projects in a timely and accurate manner, within budget.
  • Excellent project management skills.
  • Strong verbal & written communication skills, including presentations for executive management.
  • Highly developed conceptual thinking and organisational problem-solving skills with proven ability to analyse complex problems, identify critical issues and develop strategies for delivering solutions.

Benefits & Culture:

We believe a diverse and inclusive workplace brings out the best in our people. We encourage applications from people of all ages, nationalities, cultures and disabilities. A career at Australia Post Group can lead down many paths and we are passionate about offering a supportive, inclusive culture, competitive compensation and flexible working conditions that enable you to develop whilst enjoying genuine work life balance.

To register your interest with our passionate careers team, please click 'Apply Now' and please remember to upload your details and your most recent resume.

 

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Advertised: AUS Eastern Standard Time
Applications close:

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